Email Analytics

Track email submissions and subscription rates

Total Assessments
229
Email Submitted
210
91.7% of total
Subscribed
165
78.6% of submissions
Unsubscribed
45
21.4% opted out
PDF Downloads
54
25.7% of submissions
Conversion Funnel
1. Completed Assessment229 (100%)
2. Submitted Email210 (91.7%)
3. Opted into Mailing List165 (72.1% of total)
4. Downloaded PDF54 (25.7% of submissions)
Key Insights

📊 Email Submission Gap

19 people (8.3%) completed the assessment but didn't submit their email for the full report.

⚠️ Subscription Opt-Out Rate

Of those who did submit their email, 45 (21.4%) chose NOT to subscribe to the mailing list.

✅ Overall Conversion

From assessment completion to mailing list signup: 72.1%

💡 Download Opportunity

Only 25.7% of people who submitted their email actually downloaded the PDF. Consider making this process clearer or more compelling.

Recommendation

Based on the data, you have two main drop-off points:

  1. 8.3% don't submit email at all (likely viewing inline results only)
  2. 21.4% of those who do submit untick the subscribe box

💡 Suggested Changes:

  • • Option 1: Make email required to see full detailed insights (currently they see results inline)
  • • Option 2: Make the inline results less detailed, creating more incentive to download full PDF
  • • Option 3: Keep optional but improve value proposition of the full report

Would you like me to implement any of these changes?

Recent Submissions
Sam Holland-Bunyan
sam@loamproject.com
Oct 7, 2026 at 8:39 AM
Subscribed
Zeynep Gunaydin
zeynepngunaydin@hotmail.com
Oct 6, 2026 at 1:12 PM
Subscribed
Sam Clear
samclear1@gmail.com
Oct 6, 2026 at 12:47 PM
Subscribed
Lorraine Cox
l.cox-739@kent.ac.uk
Oct 6, 2026 at 11:24 AM
Subscribed
Lynette Shanbury
lynette@polkatheatre.com
Oct 6, 2026 at 10:04 AM
SubscribedDownloaded
Matt Peover
mattpeover@hotmail.co.uk
Oct 6, 2026 at 8:40 AM
Subscribed
Lily Einhorn
lilyeinhorn@gmail.com
Oct 6, 2026 at 8:06 AM
SubscribedDownloaded
Christine Schmidle
schmidlec8351@marybaldwin.edu
Oct 6, 2026 at 6:03 AM
SubscribedDownloaded
Nessah Muthy
nes_nes_88@hotmail.com
Oct 6, 2026 at 5:56 AM
Subscribed
Shona Benson
shobenson@gmail.com
Oct 6, 2026 at 5:22 AM
Subscribed